One of the best things about San Diego Comic-Con is that you don’t need a badge to soak up the SDCC spirit. The convention overflowed beyond the convention center with immersive, themed activations that were free, interactive, and in many cases, better than some in-hall panels. There are so many
![Old Spice Crashes Comic-Con 2025 with Superman-Inspired Immersive Experience [ Activation]](https://thathollywoodshow.com/wp-content/uploads/2025/07/Superman_Bundle_Image__61504-660x362.webp "Superman_Bundle_Image__61504")
Old Spice is leaping tall buildings and Comic-Con expectations in a single bound! How? With its newest collaboration: Old Spice x Superman. In partnership with DC Comics, the iconic men’s grooming brand is bringing fans an immersive activation celebrating the Superman movie with a limited-edition
![FX Unleashes the Horrors of Alien: Earth at San Diego Comic-Con with Immersive Activation and Hall H World Premiere [ACTIVATION]](https://thathollywoodshow.com/wp-content/uploads/2025/07/alienearth-s1-fxhulu-tn-crate-16x9-copy-1745612728677-660x371.webp "alienearth-s1-fxhulu-tn-crate-16×9-copy-1745612728677")
It's happening! FX is set to make an unforgettable impact at San Diego Comic-Con 2025 with the terrifying arrival of Alien: Earth, the highly anticipated new series from visionary creator Noah Hawley. Inspired by the legendary Alien film franchise, Alien: Earth will debut with a world premiere
![Paramount+’s The Lodge Returns to San Diego with Iconic Franchises, Bold Activations, and All-New Experiences [ACTIVATION]](https://thathollywoodshow.com/wp-content/uploads/2025/07/PLodge_San-Diego-2025-660x371.webp "Paramount+ The Lodge during San Diego Comic Con 2025. Photo Credit: Paramount+")
Paramount+ is back in the Gaslamp District for its third annual The Lodge activation during San Diego Comic-Con, and this year promises the most expansive experience yet. Open to the public from Wednesday, July 23, through Sunday, July 27 at Happy Does (340 5th Ave), this immersive fan hub blends
This 2026 reboot of Magic Knight Rayearth takes us back to the 90s in modern style with the premiere of Ep. 1 "From Another World". This modern take on CLAMP's original manga from all the way back in 1993 reintroduces us to a genre-bending adventure that combines sword and sorcery fantasy, magical
The Apothecary Diaries begins its long-awaited third season, introducing Maomao to a potential plague in Ep. 49 "Locusts". The nature of the plague is quite obvious as you can tell from the title. The real mystery here is how all the characters plan to deal with this looming threat to the entire
I remember seeing the trailer/extended look for Whalefall at CinemaCon 2026, and to say that I was anxious after seeing it is an understatement. It showed the early. but pivotal scene where Jay (played by Austin Abrams) gets swallowed by the titular whale. I'm not usually the type to tense up and
