One of the best things about San Diego Comic-Con is that you don’t need a badge to soak up the SDCC spirit. The convention overflowed beyond the convention center with immersive, themed activations that were free, interactive, and in many cases, better than some in-hall panels. There are so many
![Old Spice Crashes Comic-Con 2025 with Superman-Inspired Immersive Experience [ Activation]](https://thathollywoodshow.com/wp-content/uploads/2025/07/Superman_Bundle_Image__61504-660x362.webp "Superman_Bundle_Image__61504")
Old Spice is leaping tall buildings and Comic-Con expectations in a single bound! How? With its newest collaboration: Old Spice x Superman. In partnership with DC Comics, the iconic men’s grooming brand is bringing fans an immersive activation celebrating the Superman movie with a limited-edition
![FX Unleashes the Horrors of Alien: Earth at San Diego Comic-Con with Immersive Activation and Hall H World Premiere [ACTIVATION]](https://thathollywoodshow.com/wp-content/uploads/2025/07/alienearth-s1-fxhulu-tn-crate-16x9-copy-1745612728677-660x371.webp "alienearth-s1-fxhulu-tn-crate-16×9-copy-1745612728677")
It's happening! FX is set to make an unforgettable impact at San Diego Comic-Con 2025 with the terrifying arrival of Alien: Earth, the highly anticipated new series from visionary creator Noah Hawley. Inspired by the legendary Alien film franchise, Alien: Earth will debut with a world premiere
![Paramount+’s The Lodge Returns to San Diego with Iconic Franchises, Bold Activations, and All-New Experiences [ACTIVATION]](https://thathollywoodshow.com/wp-content/uploads/2025/07/PLodge_San-Diego-2025-660x371.webp "Paramount+ The Lodge during San Diego Comic Con 2025. Photo Credit: Paramount+")
Paramount+ is back in the Gaslamp District for its third annual The Lodge activation during San Diego Comic-Con, and this year promises the most expansive experience yet. Open to the public from Wednesday, July 23, through Sunday, July 27 at Happy Does (340 5th Ave), this immersive fan hub blends
"The Debut" turns a comedy that pokes fun at the sincerity of the local stage and elevates it to a fascinating character study of a woman on the edge. While still being hilarious.
Netflix's animated adaptation of AJ Dungo's graphic novel is a gorgeous and deeply moving love story that reminds us that grief never truly disappears, but neither does the love we carry for those we've lost. Last night, I had the opportunity to watch Netflix's new animated film In Waves, directed
The Apothecary Diaries thickens up the plot with some serious family and political drama in Ep. 51 "Let Them Eat Cake". Students of history will readily recognize that title as the most infamously apocryphal line Marie Antoinette spoke just before the French Revolution came calling, indicating her
