One of the best things about San Diego Comic-Con is that you don’t need a badge to soak up the SDCC spirit. The convention overflowed beyond the convention center with immersive, themed activations that were free, interactive, and in many cases, better than some in-hall panels. There are so many
![Old Spice Crashes Comic-Con 2025 with Superman-Inspired Immersive Experience [ Activation]](https://thathollywoodshow.com/wp-content/uploads/2025/07/Superman_Bundle_Image__61504-660x362.webp "Superman_Bundle_Image__61504")
Old Spice is leaping tall buildings and Comic-Con expectations in a single bound! How? With its newest collaboration: Old Spice x Superman. In partnership with DC Comics, the iconic men’s grooming brand is bringing fans an immersive activation celebrating the Superman movie with a limited-edition
![FX Unleashes the Horrors of Alien: Earth at San Diego Comic-Con with Immersive Activation and Hall H World Premiere [ACTIVATION]](https://thathollywoodshow.com/wp-content/uploads/2025/07/alienearth-s1-fxhulu-tn-crate-16x9-copy-1745612728677-660x371.webp "alienearth-s1-fxhulu-tn-crate-16×9-copy-1745612728677")
It's happening! FX is set to make an unforgettable impact at San Diego Comic-Con 2025 with the terrifying arrival of Alien: Earth, the highly anticipated new series from visionary creator Noah Hawley. Inspired by the legendary Alien film franchise, Alien: Earth will debut with a world premiere
![Paramount+’s The Lodge Returns to San Diego with Iconic Franchises, Bold Activations, and All-New Experiences [ACTIVATION]](https://thathollywoodshow.com/wp-content/uploads/2025/07/PLodge_San-Diego-2025-660x371.webp "Paramount+ The Lodge during San Diego Comic Con 2025. Photo Credit: Paramount+")
Paramount+ is back in the Gaslamp District for its third annual The Lodge activation during San Diego Comic-Con, and this year promises the most expansive experience yet. Open to the public from Wednesday, July 23, through Sunday, July 27 at Happy Does (340 5th Ave), this immersive fan hub blends
The trailer for A24's The Drama does a great job of keeping things intentionally vague. We meet Charlie (Robert Pattinson) and Emma (Zendaya), a couple about to get married who seem like they know everything about each other… until they very clearly don’t. One drunken night at dinner with
!['The Pitt' S2 Episode 12 Recap: As Day Turns to Night, Things Take a Quick Breather [RECAP/REVIEW]](https://thathollywoodshow.com/wp-content/uploads/2026/01/noah-wyle-the-pitt-012226-tout-0ab010a4820448dd8819f98986aa3355-320x213.webp "noah-wyle-the-pitt-012226-tout-0ab010a4820448dd8819f98986aa3355")
The last few episodes of HBO's The Pitt have been a whirlwind of activity. Though not covered here, the show ran the gamut from staff assaults to ICE's appearance. The latter was a prescient addition to the storyline given the current climate in America, and something the show portrayed correctly.
When Margaret Atwood returned to Gilead almost 35 years later, with her book The Testaments, the sequel to her seminal The Handmaid’s Tale, they said she could never match its genius. The story more than matched her 1985 dystopian classic, winning the 2019 Booker Prize, feeling horrifically timely
