Post Summary
The upcoming NEON horror flick It Ends is getting a great bit of marketing with an endless screening of the film that finds teens on an endless road to nowhere. They’re doing a 36-hour screening marathon of the film with people in attendance earning $0.25 for every minute they last. Each person who can last for the full challenge stands to win just over $1000. Let’s dive into the details.
The Details Of The Endless Screening Of It Ends
THE ENDLESS SCREENING: NEW YORK will begin at 7:00 p.m. ET on August 21 and continue through 7:00 a.m. ET on August 23 at METRO PRIVATE CINEMA, 131 8th Avenue, New York, NY 10011. Four-person teams will take part in a “Last Person Standing” competition, challenging them to remain inside the theater for the full 36-hour marathon, with designated breaks throughout. Each group member will receive $0.25 for every minute they remain in the competition, up to $540 per person. If every member of a group makes it through the entire 36-hour marathon, each member will receive an additional $500 bonus. Each participant will also receive a $250 theater credit toward concessions during the marathon, excluding alcohol. And, because no endless journey should be entirely predictable, bonus surprises will take place along the way.
The contest is open to legal residents of New York City who are 21 years of age or older. To enter, groups of exactly four must submit a video of no more than 60 seconds to Instagram explaining why they have what it takes to go the distance, using #ItEndsMarathonContest and tagging @itendsmovie. One person may submit on behalf of their group, but must name all group members in the video. Entries must be submitted by 11:59 p.m. PT on August 17, 2026. The submitting Instagram account must be public at the time of entry. Groups of fewer than four people are not eligible.
Details About It Ends
IT ENDS stars Phinehas Yoon, Akira Jackson, Noah Toth, and Mitchell Cole. The film is produced by Carrie Carusone and Evan Barber and executive produced by Jess Wu Calder, Keith Calder, Carson Tappan, Roshni “Rush” Bhatia, Andrew Mayne, Ryan Keely, Elle León Nostas, Ben Mekler, and Chris Amick.
In It Ends, a group of recent graduates heads out on a late-night drive for food, hoping to enjoy one final hangout before their paths diverge. Instead, they accidentally turn onto a never-ending, two-lane hellscape surrounded by untold horrors and cosmic forces beyond their understanding. Trapped together inside a Jeep Cherokee with the miles stretching infinitely ahead, they face a choice: embrace their new existence or fight to escape it.
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