San Diego Comic-Con 2026 is in the books! Thousands of attendees had the opportunity to venture through the show floor, listen and cheer at panels covering all-things pop culture. But if you weren’t lucky enough to score a badge to get inside, there were still ways to be part of the celebration
One of the best things about San Diego Comic-Con is that you don’t need a badge to soak up the SDCC spirit. The convention overflowed beyond the convention center with immersive, themed activations that were free, interactive, and in many cases, better than some in-hall panels. There are so many
![Old Spice Crashes Comic-Con 2025 with Superman-Inspired Immersive Experience [ Activation]](https://thathollywoodshow.com/wp-content/uploads/2025/07/Superman_Bundle_Image__61504-660x362.webp "Superman_Bundle_Image__61504")
Old Spice is leaping tall buildings and Comic-Con expectations in a single bound! How? With its newest collaboration: Old Spice x Superman. In partnership with DC Comics, the iconic men’s grooming brand is bringing fans an immersive activation celebrating the Superman movie with a limited-edition
It's an exciting week for pop culture as San Diego Comic-Con 2025 is ready to welcome the masses. While there is so much to do and see inside the convention center, there are also a variety of offerings around the convention center that you can enjoy even if you don't have a badge! WHAT ARE
![Paramount+’s The Lodge Returns to San Diego with Iconic Franchises, Bold Activations, and All-New Experiences [ACTIVATION]](https://thathollywoodshow.com/wp-content/uploads/2025/07/PLodge_San-Diego-2025-660x371.webp "Paramount+ The Lodge during San Diego Comic Con 2025. Photo Credit: Paramount+")
Paramount+ is back in the Gaslamp District for its third annual The Lodge activation during San Diego Comic-Con, and this year promises the most expansive experience yet. Open to the public from Wednesday, July 23, through Sunday, July 27 at Happy Does (340 5th Ave), this immersive fan hub blends
![Face Your Fears at the “CLOWN IN A CORNFIELD” Immersive Experience at San Diego Comic-Con [ACTIVATION]](https://thathollywoodshow.com/wp-content/uploads/2025/07/ClowninaCornfield_PressArt_2x3_Dated-660x990.webp "ClowninaCornfield_PressArt_2x3_Dated")
Are you brave enough to F*&K with Frendo? Horror fans heading to San Diego Comic-Con 2025 are in for a twisted treat! Shudder and AMC+ are bringing the chilling world of Clown in a Cornfield to life with an immersive, scream-worthy activation from July 24–26 on the Hilton Gaslamp Grass Lawn. Timed
"The Debut" turns a comedy that pokes fun at the sincerity of the local stage and elevates it to a fascinating character study of a woman on the edge. While still being hilarious.
Netflix's animated adaptation of AJ Dungo's graphic novel is a gorgeous and deeply moving love story that reminds us that grief never truly disappears, but neither does the love we carry for those we've lost. Last night, I had the opportunity to watch Netflix's new animated film In Waves, directed
The Apothecary Diaries thickens up the plot with some serious family and political drama in Ep. 51 "Let Them Eat Cake". Students of history will readily recognize that title as the most infamously apocryphal line Marie Antoinette spoke just before the French Revolution came calling, indicating her
