The Walt Disney Company and TikTok are entering into a new global partnership that will allow Disney fans to discover and create content using scenes from iconic/popular Disney movies and shows.
TikTok Headed to Disney+?
The popular social app will provide creators with access to a massive library of Disney IP, which will come from their live-action and animation divisions, Pixar, Marvel, Star Wars, and FX. So, this TikTok Disney-centered content from Disney fans will then be curated and will appear in the Disney+ app.
At launch, which is expected by year’s end in the US and other countries in the following months, both TikTok and Verts (the Disney+ vertical feature that rolled out earlier this year) will have vertical clips from creators who opt in to the program appear.
The features will pilot in the U.S. in the coming months with plans for other markets to follow.
The best storytellers are fans first. That has always been true at Disney, and today, fans are celebrating our stories in entirely new ways. This collaboration creates a new bridge between the stories we tell and the creativity they inspire, giving creators a bigger stage to share what they’ve made, and audiences more to discover on Disney+ every day.
Asad Ayaz, Chief Marketing and Brand Officer, The Walt Disney Company
Creators are at the heart of everything we do at TikTok. Their creativity extends the life of films and shows into conversations that fans discover and share. Together with Disney, we’re bringing the authentic creator expression of the TikTok community to Disney+, inviting audiences to experience the shared creativity that makes fandom so powerful.
Dawn Yang, Global Head of Entertainment, TikTok
Through the jointly-run Disney Creator Ambassador Program, Disney and TikTok will enable best-in-class creators to unlock special rewards and provide them with increased visibility, access to exclusive events, and career development pathways.
Disney’s D23 Expo in Anaheim is next week. So, what do you think of this news about Disney and TikTok?
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