Despite the event’s official name, San Diego Comic-Con 2026 isn’t going to be a strictly four-panel affair. With tons of merchants, studios, and brands showing off the latest and greatest in geek culture, everyone will have a chance to dig into something they truly love. The folks at Hasbro sure are making sure to be a part of that action, through not only panels and booth partnerships, but also some live experiences you’ll just have to be there for.
The Hasbro Booth Will Test Your Wallet, And Your Baggage Allowance
Anyone even remotely interested in toy collecting needs to stop by booth #3213 during their SDCC 2026 experience. That’s the spot where the company’s booth, “inspired by” its Hasbro Pulse platform, will offer an “interactive destination that brings fans into the worlds they love.” Which means you’ll not only get to see new products being shown off to the world, but you’ll also get to partake in “immersive experiences and shareable photo moments.”
Hasbro’s San Diego Comic-Con booth will also grant you access to convention exclusives; such as a Transformers x Jem and the Holograms mashup. That’s not all you should expect, as you can see in this list of SDCC must haves that will be on sale:
- TRANSFORMERS OPTIMUS PRIME & AUTOBOT JAZZ CEREAL BOX SET
- TRANSFORMERS JEM AND THE HOLOGRAMS AUTOBOT BLASTER & KP GLIT, KP SUNDOR, AND KP ROSANNA
- G.I. JOE CLASSIFIED SERIES #204, FATAL FLUFFIES
- G.I. JOE CLASSIFIED SERIES #205, SHIPWRECK VS. CADET DEMING (THERE’S NO PLACE LIKE SPRINGFIELD)
- KENNER CLASSICS THE REAL GHOSTBUSTERS ECTO-GLOW GLOW COPTER VEHICLE
- MY LITTLE PONY KAYOU FRIENDSHIP IN THE CARDS
- STAR WARS: THE BLACK SERIES ARF TROOPER (501ST) & AT-RT FIGURES
- STAR WARS: THE VINTAGE COLLECTION ANAKIN SKYWALKER & ASAJJ VENTRESS FIGURES
- MARVEL LEGENDS SERIES PROFESSOR CHARLES XAVIER & HOVERCHAIR, X-MEN ’97 FIGURE
- MARVEL LEGENDS SERIES SPIDER-MAN, MARVEL’S LIZARD, & MARVEL’S ELECTRO FIGURES
As if that wasn’t enough, there will also be a display showing off Hasbro’s new Star Wars: Ultimate Grogu! A full size, “first-of-its-kind collectible,” it’s basically like owning your own animatronic replica of The Mandalorian’s little green star. Though you may want to save room for more fun, as there are tons of other brands Hasbro is teaming up with for San Diego Comic-Con 2026.
Prepare For A Universe’s Worth Of Hasbro Licensed Partner Booths
If you’re looking to get your steps in at San Diego Comic-Con, never fear! Hasbro is partnering with a slew of companies that will have new and exciting offerings based on properties such as Mighty Morphin Power Rangers, and games like Magic: The Gathering.
It may not be a map, but you’ll definitely want to keep this list handy when walking the SDCC 2026 floor; just in case you’re interested in any of the following companies/brands:
- BOOM! Studios: (Booth #2229 – Mighty Morphin Power Rangers / My Little Pony: Friendship is Magic)
- Funko (Booth #5341 – Dungeons & Dragons, Magic: The Gathering, Baldur’s Gate 3)
- HanCholo (Booth #1720 – Mighty Morphin Power Rangers)
- Iron Studios (Booth #1815 – G.I. Joe, Transformers, Dungeons & Dragons)
- Kotobukiya (Booth #3535 – Furby)
- The Loyal Subjects (Booth #3245 – M.A.S.K., Popples, My Pet Monster, and Jem)
- Robosen (Booth #2629 – Transformers)
- Sideshow (Booth #2401 – Baldur’s Gate 3)
- Stern Pinball (Booth #4039 – The Transformers: The Movie)
- Symbiote Studios (Booth #5629 – Transformers, My Little Pony)
- THREEZERO (Booth #2944 – Transformers)
Seeing names like M.A.S.K., Popples, and Transformers all in the same place can make anyone who grew up in the ‘80s and ‘90s a bit nostalgic. That’s the sort of thing that may leave a person looking to gather with like-minded fans.
\Maybe even enjoy some loud music, play a card game or two, or even arrange an impromptu group photo. Ok, so I’m leading the witness a little here, because that’s exactly what the next segment of Hasbro’s San Diego Comic-Con 2026 festivities happens to indulge in!
Celebrate The Transformers: The Movie, Star Trek, And Magic: The Gathering – In Person!
Would it really be SDCC without the sort of public gatherings that make for sick memories and/or photos? Those of you already planning your San Diego sojourn undoubtedly know that tickets are on sale for The Transformers: The Movie 40th Anniversary Celebration of Life Concert; which sees Hasbro continuing to apologize for killing (and reviving) Optimus Prime in his 1986 theatrical debut.
But even you eagle eyed folks may not know about some additional events that bring the worlds of Magic, Star Trek, and Lego to life. Don’t sweat it if your schedule is already busy, as some of the events below are set to recur throughout the entire convention:
- THE TRANSFORMERS: THE MOVIE 40th Anniversary Celebration of Life Concert: Thursday 7/23,
- Magic: The Gathering | Marvel Super Heroes Fan Experience / Mood Swings: A Brand-New Trading Card Game : Thursday 7/23 – Sunday 7/26 – Petco Park (No badge required!)
- Star Trek: Boldly Built: Two icons: the LEGO Group and Magic: The Gathering. – The Marriott Marquis, Photo Op – Thursday – Saturday: 9:30 AM- 7:00 AM / Sunday: 9:30 AM – 5:00 PM.
I do hope everyone is making room on their phones, GoPros, or chosen recording devices for the occasion. San Diego Comic-Con only comes once a year, and Hasbro certainly understands that. One only needs to look at their list of panels to understand that very fact; which is why we’ll end on that rundown of all rundowns.
Hasbro’s San Diego Comic-Con 2026 Lineup Naturally Includes Must See Panels
To some panels may be the “tourist traps” of any geek-friendly convention. I disagree with that statement, as they not only offer some respite from waiting in lines, there’s also all sorts of exclusive goodies and information to be had! (Case in point: The Vampire Lestat’s SDCC panel will actually be showing the concert film promoting AMC’s vampire drama, before it hits streaming.)
With that in mind, the following Hasbro’s San Diego Comic-Con 2026 events proves that point – offering some unique gatherings for pretty much any brand you could hope for. So adjust your calendars accordingly, and be sure to coordinate with you Convention Family to make these heavy hitters:
Thursday, July 23
- Dark Horse & Dungeons & Dragons & Comics Panel: 10:00 AM – 11:45 AM, Omni San Diego Hotel, Omni Grand Ballroom ABC, 4th Floor
- Hasbro G.I. Joe Panel: 10:00 AM – 11:00 AM, Room: 25ABC
- Star Trek: The Collector Frontier Panel: 11:00 AM – 12:00 PM, Room 5AB
- Dark Horse Licensed Comics: More from Your Favorite Fandoms! Panel: 12:00 PM – 1:00 PM, Room: 25ABC
- Power Rangers: The Next Era Begins: 5:00 PM – 6:00 PM, Room: 23ABC –
Friday, July 24
- Marvel Legends Panel with Hasbro: 11:30 AM – 12:30 PM, Room: 5AB
- My Little Pony: A Celebration of Friendship Panel: 12:30 PM – 1:30 PM, Room: 5AB
- Hasbro Star Wars Panel: 2:00 PM – 3:00 PM, Room: 7AB
- Hasbro Transformers Panel: 5:00 PM – 6:00 PM, Room: 25ABC
Saturday, July 25
- Transformers & G.I. Joe: The Energon Universe Is Unstoppable: 4:30 PM – 5:30 PM, Room: 5AB
- Magic: The Gathering – Blogatog Live: 6:30 PM – 7:30 PM, Room: 24ABC
How can you look at a line up like this and not be excited? That is, unless you’re unable to make San Diego Comic-Con 2026. In which case, we here at THS do apologize for that misfortune. However, there is something Hasbro can offer you as a bit of consolation.
Hasbro’s San Diego Comic-Con 2026 Will Also Be (Partially) Livestreamed
In the event that you’re enjoying whatever highlights you can get at home, you can check the Hasbro Pulse YouTube channel for tons of “ panel highlights, product reveals, and behind-the-scenes design discussions.” It’ll be like being there…minus the crowding and carrying of bags.
With that final segment, you now have a comprehensive guide to Hasbro’s SDCC 2026 offerings! All that’s left is to sort your line up, practice your face of shock and amazement, and – most importantly – enjoy. And if you want up to the minute updates, as well as commentary on whatever reveals are offered, keep a browser tab tuned to THS Conventions/Events, as we’ll be breaking news as it happens. Comic-Con attendees…roll out!
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