The success of the Sonic the Hedgehog films is quite simply amazing. All the more so precisely because they’re video game movies, which don’t tend to do all that well. However, the first film in 2020 and the second in 2022 both defied those low expectations and received pretty positive reviews from critics and audiences alike. It really shows that Jeff Fowler is doing something good with the Sonic films he’s directing, including this latest and upcoming film.
It’s why Paramount Pictures and Sega Sammy Group are so eager to hype up this latest film. So eager that they have a massive campaign going on right now just to tease the soon-to-be-released first official trailer for it. Don’t believe me? Then let’s find out more about that campaign below, shall we?
Sonic the Hedgehog 3: Trailer Campaign Details
Just a logo for the film…for now.
Paramount Pictures and Sega Sammy Group are proud to show off…not the trailer for Sonic3, alas. That trailer isn’t quite ready yet as of this writing. However, what is ready is their campaign to hype up the impending release of that trailer. A massive campaign that spans the globe, mind you. One that results in a large number of famous buildings around the world getting a Sonic character projected onto their sides. In fact, you can check out the full list of those photos below, and take in the sight of Sonic’s face plastered onto all of them:
Projections by City:
Seattle, United States
Sonic the Hedgehog 3 projections featuring images of Sonic, Shadow, and the classic Robotnik icon appear in multiple cities and locations around the world, as seen here at the King Street Station, Seattle.Sonic the Hedgehog 3 projections featuring images of Sonic, Shadow, and the classic Robotnik icon appear in multiple cities and locations around the world, as seen here at the Space Needle, Seattle.
Chicago, United States
Sonic the Hedgehog 3 projections featuring images of Sonic, Shadow, and the classic Robotnik icon appear in multiple cities and locations around the world, as seen here at the Chicago Theatre.Sonic the Hedgehog 3 projections featuring images of Sonic, Shadow, and the classic Robotnik icon appear in multiple cities and locations around the world, as seen here at the Tribune Tower, Chicago, IL.
New York City, United States
Sonic the Hedgehog 3 projections featuring images of Sonic, Shadow, and the classic Robotnik icon appear in multiple cities and locations around the world, as seen here at on the Chrysler Building in New York City.NEW YORK, NEW YORK – AUGUST 25: Sonic the Hedgehog 3 projections featuring images of Sonic, Shadow, and the classic Robotnik icon appear in multiple cities and locations around the world, as seen here at the Empire State Building in New York City. (Photo by John Nacion/Getty Images for Paramount Pictures)
Los Angeles, United States
Sonic the Hedgehog 3 projections featuring images of Sonic, Shadow, and the classic Robotnik icon appear in multiple cities and locations around the world, , as seen here at the LA Live Courtyard Marriott, Los Angeles.Sonic the Hedgehog 3 projections featuring images of Sonic, Shadow, and the classic Robotnik icon appear in multiple cities and locations around the world, , as seen here at the Wiltern Theatre, Los Angeles.
San Francisco, United States
Sonic the Hedgehog 3 projections featuring images of Sonic, Shadow, and the classic Robotnik icon appear in multiple cities and locations around the world, as seen here at City Hall, San Francisco.Sonic the Hedgehog 3 projections featuring images of Sonic, Shadow, and the classic Robotnik icon appear in multiple cities and locations around the world, as seen here at the TransAmerica Building, San Francisco.
Dallas, United States
Sonic the Hedgehog 3 projections featuring images of Sonic, Shadow, and the classic Robotnik icon appear in multiple cities and locations around the world, as seen here at the Old Red Museum, Dallas, Tx.Sonic the Hedgehog 3 projections featuring images of Sonic, Shadow, and the classic Robotnik icon appear in multiple cities and locations around the world, as seen here at The KIrby, Dallas, Tx.
Sydney, Australia
SYDNEY, AUSTRALIA – AUGUST 26: Characters from ‘Sonic The Hedgehog 3’ are projected onto buildings in Sydney CBD on August 26, 2024 in Sydney, Australia. Sonic the Hedgehog 3 projections featuring images of Sonic, Shadow, and the classic Robotnik icon appear in multiple cities and locations around the world. (Photo by Hanna Lassen/Getty Images for Paramount Pictures)
Tokyo, Japan
Sonic the Hedgehog 3 projections featuring images of Sonic, Shadow, and the classic Robotnik icon appear in multiple cities and locations around the world, as seen here at Shinjuku, Tokyo.
Frankfurt, Germany
Sonic the Hedgehog 3 projections featuring images of Sonic, Shadow, and the classic Robotnik icon appear in multiple cities and locations around the world, as seen here at the Frankfurt Skyline, Frankfurt, Germany.
Tune back in to THS later to find out more about the Sonic films when we do.
Benjy Kwong has been a writer for That Hashtag Show for nearly 5 years now, with nearly 2500 articles written thus far. He has built the anime section up from nearly nothing to a section spanning thousands of articles now. An aspiring author with years of creative writing experience under his belt.
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