SCREENX Reveals A Brand-New Day
Sony Pictures big summer blockbuster announces a wider experience than you’ve ever seen before. CJ 4DPLEX and Sony reveal how Spider-Man: Brand New Day was filmed exclusively for ScreenX. The new film featuring the Marvel character was designed with the premium format in mind. And, The company is taking us inside the process of crafting a new perspective for Peter Parker.
Spider-Man: Brand New Day, Filmed For ScreenX
SCREENX fans are going to want to lock down those tickets for Spider-Man: Brand New Day now. CJ4DPLEX touts the latest Sony film as the first movie “Shot for SCREENX.” In additon, Brand New Day director Destin Daniel Cretton showed off how they managed to pull this movie off in a brand-new behind-the-scenes featurette. Check it out right here.
“CJ 4DPLEX and their team came to the set of Spider-Man: Brand New Day to shoot footage that you will experience specifically for SCREENX auditoriums,” said Destin Daniel Cretton. “This is something truly unique.”
For those who don’t know, Screen X is a immersive 270 degree panoramic cinema format. This allows so much more of Spider-man’s world to be included on the big screen. With the emphasis on design for Screen X, cretin’s vision is even more immersive for audiences than what we might have thought possible. Premium Format cinema has been on a wicked hot streak lately. And this experience along with Spider-Man: Brand New Day is sure to delight audiences across the world.
SCREENX Excited For The Most-Immersive NYC Yet
“Shot for SCREENX represents an exciting evolution for our format,” said Jun Bang, CEO, CJ 4DPLEX. “By working closely with Sony Pictures and Destin Daniel Cretton, and by utilizing our proprietary SCREENX production tools and presentation technology, we are able to expand the film’s visual canvas while preserving the director’s creative vision. Our goal is to create a more encompassing experience that brings audiences closer to the story, the action, and the world of Spider-Man.”
“Sony Pictures and filmmaker Destin Daniel Cretton have been exceptional partners to CJ 4DPLEX, and Spider-Man represents the kind of event franchise that demonstrates the power of premium theatrical formats,” said Don Savant, CEO & President, Americas, CJ 4DPLEX. “We’re proud to continue our collaboration on Sony Pictures’ Spider-Man: Brand New Day with a SCREENX presentation that celebrates the scale, energy and emotional depth of this beloved character in a way uniquely suited for the theatrical environment.”
What’s Going On With Spidey This Time?
Sony dropped a new synopsis for the film last week. “It’s a BRAND NEW DAY for Peter Parker. Fighting crime full-time as Spider-Man in a world that doesn’t remember him–and the pressure of seeing his old friends move on without him–sparks a change in Peter he may not have the power to control.”
“But that transformation might also be the only thing that can stop a shocking new threat to the city and those he loves – a powerful villain no one can even see. The world may have forgotten Peter Parker, but he hasn’t forgotten them.”
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