Get ready for a new label from Arrow Video called Toy Robot Video. They’re launching a budget-friendly slate of cult-classics on Blu-ray and 4K this September. The first run includes Masters of the Universe, Guyver: Dark Hero, Marshmallow, Roaring Fire, and Ninja Wars. The label is a subsidiary of Arrow Video that aims to recreate the wonder and nostalgia of browsing titles at the video store. Except if those video store wonders came with brand new art, 4K transfers, colorfully-branded OBI-strips, slip cards, art cards, and plenty of extras.
Here’s what Toy Robot Video’s Mike Hewitt had to say:
“We are thrilled to announce the launch of a new home entertainment video label across the US, Canada and the UK. With a resurgent interest in Physical Media, especially amongst younger film fans, Toy Robot Video is intended to be a fun and inclusive label, designed to complement our core Arrow Video brand, spreading the joy of physical media ownership outside of the boundaries of cult fans and cineastes. “
“Toy Robot Video will deliver an expansive variety of content, incorporating a range of mainstream titles and genres – with even more comedy and even animation. We couldn’t be more pleased with our launch titles, including a 2-disc 4K UHD release of 1987’s Masters of the Universe in the US and Canada, and we are incredibly excited about our forthcoming slate for the remainder of 2026 and beyond.”
The Opening Releases For Toy Robot Video
Guyver: Dark Hero
Released on 2-disc Blu-ray September 8
Sci-Fi’s Most Powerful Alien-Human Hybrid Returns!
He’s back and ready to take on an ancient evil from destroying the world.
The world’s most powerful superhero battles to change his destiny and save the planet in this superb sequel to The Guyver, as Sean Barker returns to settle some unfinished business with the evil human mutants, the Zoanoids. Making its US Blu-ray debut
with a new master, this set contains two versions of the film – the Original 1994 version and an Enhanced version, with added special effects.
Roaring Fire
Released on Blu-ray September 8
The grace of Bruce Lee. The speed of Sonny Chiba. The force of Chuck Norris.
He’s total destruction.
Hiroyuki Sanada (Shogun) and Sonny Chiba (Shogun’s Samurai) star in this wild Eighties martial arts action comedy, about a Texas-raised rancher settling the score after his brother’s death, available for the very first time in the US and Canada on Blu-ray.
Masters of the Universe
Released on 2-Disc Blu-ray and 2-Disc 4k UHD on September 15
The Original Live-Action Motion Picture.
Planet Eternia and the castle of Grayskull are under threat from the evil Skeletor (Frank Langella) seeking a mysterious Cosmic Key to turn him all-powerful. Led by the heroic He-Man (Dolph Lundgren), a small group of freedom fighters join forces with two teenagers on Earth to fight back.
Marshmallow
Released on Blu-ray on September 15
Question everything.
At a secluded summer camp, a shy and introverted 12-year-old boy is thrust into a living nightmare when a campfire tale about a psychotic doctor becomes real, in this smart and stylish slasher treat featuring Corbin Bernsen (The Dentist) that debuted to acclaim at 2025’s Panic Fest in Kansas City.
Ninja Wars
Released on Blu-ray on September 29
Sorcery and violence in a stunning battle for power supreme…
Sanada and Chiba again in a dark action film set in feudal Japan, blending ninja lore with horror and fantasy elements, about a wandering ninja who becomes entangled in a deadly conflict between rival clans after a brutal massacre wipes out his comrades. A standout entry in early 1980s Japanese genre cinema.
The THS Take – An Awesome Addition To Arrow Video
As someone who loves physical media and keeping a budget on my physical media, this is a great piece of news. Arrow Video is already one of the best labels in the industry, adding a more budget friendly and cult-happy label will only cement that. These opening five releases look like they’re going to perfectly showcase what Toy Robot Video is all about.
The Vestron Video line of movies from Lionsgate is similar in this vein with budget-friendly prices for releases that are premium. I’ll be there day one to see just how great they are.
For more on Physical Media, make sure to check back to That Hollywood Show.
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